Ivan Bjelajac

Farmigo

Delivering fresh and quality produce straight to the customers

UX design, UI design, Prototyping

 
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Project background

Farmigo is a US startup and an online farmer’s market that’s changing the way it’s users eat for the better. Farmigo connects families, farmers and producers to enable farm-to-door delivery of quality, organic and sustainable food.

 
 
 
 

Design and prototyping

I was tasked with creating a UI empowered by an existing unique visual identity. My responsibilities ranged from working on several UX challenges, handling the UI design while creating an MVP, and later on, and prototyping creative interaction ideas. It was a challenge to find a middle ground between Farmigo’s unique branding and the platform’s standard UI patterns.