Renting an apartment is a pain
10Lord is a mobile app that tenants (10) and landlords (Lord) in the London urban area. There’s a real issue when trying to rent out an apartment because tenants are required to provide a lot of information to their potential landlords to verify they are employed, are reliable people and so on.
Making documentation fun
This is where 10Lord steps in as a sort of a questionnaire and a tool to generate a score that indicates your desireability as a tenant to potential landlords. My responsibility was branding the app and crafting a UI that would alleviate the boring and tedious process of providing documentation and answering questions about your history as a tenant.